📚 ShopsBuilder Knowledge Base — everything you need for a successful store in one place!

No more searching for information across different sources — all guides, settings, and recommendations are now available in a structured and convenient format.

💡 What’s inside?
✔️ A full overview of ShopsBuilder’s capabilities
✔️ Step-by-step instructions
✔️ Tips on advertising and attracting customers
✔️ Policies & Rules

🔗 English version: shopsbuilder.notion.site/helpcenter
🔗 Russian version: shopsbuilder.notion.site/helpcenter-ru

❓ Didn’t find the guide you need or noticed an inaccuracy?
Let us know via @ShopDevTeam — we regularly update the Knowledge Base to make it even more helpful!

👉 Build your shop | News

The next seasonal sale is just around the corner! 🎉 Customers are already on the lookout for the best deals and special offers. This is a great opportunity to boost your sales. On the ShopsBuilder platform, we have two convenient tools to help you:

Promo Codes 🏷
• Let your customers enjoy a discount and encourage them to make purchases
• Learn how to set up promo codes

Mass Mailings 💌
• Quickly share your seasonal promotions and updates with your entire customer list
• Learn more about mass mailings

Use both tools to make your seasonal sale a success for both your customers and your business! 📈

👉 Build your shop | News

🪙 Payment via the Russian Fast Payment System (FPS or SBP) in ShopsBuilder

Our platform supports transfers using the FPS for users in Russia. If you have a legal entity, you can activate this function so that customers automatically receive a payment link.

There are three services available to connect FPS: LifePay, YooKassa, and T-Bank. When selecting LifePay or YooKassa, simply follow the instructions in the “Payments” section in your store settings and fill in the required fields.

If you have T-Bank, send your terminal (cash register) ID and API key to our support service – we will add this payment method to your store. If you encounter difficulties finding this information, please contact the bank's support or the platform.

Please note that in addition to FPS, our platform also allows customers to pay for orders using bank cards, cash, TON, or Telegram Stars ⭐️. Detailed information is available in our Help Center.

We wish you successful sales! 🤑

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🚨 1st of May — Launch of the Telegram Marketplace!

This moment has been long-awaited — and now we can officially say: the first-ever Telegram Marketplace is launching next Thursday! If you’ve already created your store using @ShopsBuilderBot, you have the opportunity to be among the first to join — for free.

👨‍💻 What is the Marketplace?

It’s the first platform fully inside Telegram where real stores with products and services are brought together. No external websites, no redirects — everything is fast, intuitive, and right inside the messenger.

Being listed in the Marketplace gives your business:
📍 Visibility in search by category and location
🛒 The ability to receive orders directly in Telegram
⭐️ Ratings and customer reviews to build trust
📈 Promotion within your target audience

Your store continues to operate as usual — all products, orders, and customer data remain in your bot. But now, you’ll have a brand-new source of traffic, visibility, and sales.

How to join the Marketplace

Open @ShopsBuilderBot → Store Settings → "Marketplace setup" and add your store’s description, сover image and location.

To be listed, your store must be fully set up:
✅ Products and categories added
✅ Description, contact details, and visuals completed
✅ Only legal products are allowed

🔧 Help Center with step-by-step setup instructions

⏰ Public launch: 1st of May. Make sure your store is ready in advance — and get listed before your competitors!
🆘 Contact support: @ShopDevTeam

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Getting Ready for the Marketplace? 🚀
Want your shop to look great and attract more customers?

🌟 Complete your shop information
Add your contact details — it helps build trust.

🚚 Set up delivery options
The clearer and faster the delivery process, the more likely customers are to place an order.

💳 Offer multiple payment methods
More convenience = more sales.

💬 Connect customer support
All customer messages will be collected in one chat — so you won’t miss anything important.

🎯 Apply to join the Marketplace!
Go to store settings → Marketplace setup → Fill the form and submit changes

👨‍💻 You’ll find more helpful setup guides in our Help Center. If you have any questions or need assistance, just message us at @ShopDevTeam — we’re always here for you!

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🤑 Two effective ways to attract more attention to your store on the marketplace:

💬 Customer reviews
Encourage buyers to leave a review after receiving their order. This builds trust in your business.

⭐️ Boosts
Users can boost stores or reviews using Telegram Stars. Boosts raise your store in the rankings and help it appear on the marketplace homepage.

🔧 Automate the process
To avoid messaging each customer manually, add a direct link to your store in:
— order status updates in your CRM
— mass mailing

🔗 How to get your store link?
Go to your store in @MarketplaceTelebot → tap the arrow in the top right corner → select “Copy link.”

📲 Haven’t joined the marketplace yet? Here’s a quick guide on how to get started.

👉 Marketplace | Build your shop | News

Which plan should you choose for your Telegram store?

👋 Free
perfect for getting started

⭐️ Premium (1,500 Stars ⭐️ or ~$20/month)
for experienced sellers — learn more here

💼 Business
for those who want advanced automation or a custom solution, contact @shopdevteam

With @ShopsBuilderBot, you can launch your store in just 10 minutes — no coding, no website, no legal setup, and zero hassle. Give it a try and see for yourself 🚀

🚨 Important Update for Digital Product Sellers

If you sell content, courses, or other digital products, make sure you’ve enabled the Telegram Stars ⭐️ payments. This is a mandatory requirement from Apple. Without it, iPhone users will not be able to complete purchases in your store.

If you prefer to receive payments through alternative methods, you can enable manual payment and add your payment details in the order status via the CRM. This option is available to all users, regardless of device.

📌 How to set up Telegram Stars
✉️ Need help? @ShopDevTeam

👉 Marketplace | Build your shop | News

We’re #1 on Telegram Apps Center! 🎉

The higher our ranking, the more traffic the entire marketplace receives - including your store. To help us stay on top, we need your vote:

👉 Go to @tapps_bot
👉 Select: Payments → Marketplace
👉 Tap Upvote

❗️ If the Upvote button isn’t available, first open the Marketplace app and scroll down - this will activate the button.

Thanks to everyone supporting us! 💌

Marketplace | Build your shop | News

🚀 @MarketplaceTelebot is the App of the Day on the Telegram App Center!

Thousands of new users are already joining - now’s the perfect time to open your shop or boost your sales

And this is just the beginning: more traffic, new features, and powerful tools for your growth are on the way

Interested in joining or partnering with us? Let’s talk!

👉 Build your shop | News

🌎 Improved Access for Russian Users

Due to recent network issues in Russia, we’ve upgraded our infrastructure.
If your customers are in Russia, you can now add an additional Russian domain to your shop for faster and more reliable access from the region.

👉 Learn how to enable additional Russian domain

🚀 Launch Your Own Mini App in Telegram

Stand out with a short branded link like
shenyun2024.top/t.me/BoostShopsTeleBot/open

Works with buttons, menus, inline mode — just like in the example 👆

👉 Create your own Mini App

❤️‍🔥 Thank you to the Trending Apps community for your votes ❤️‍🔥

It’s a meaningful sign of trust in @MarketplaceTelebot - and a strong motivation to keep growing the ecosystem.

We’d love your continued support: vote for us each month to help us grow and bring more buyers to our platform.

👉 vote for Marketplace
👉 vote for ShopsBuilder

And stay tuned - lots of exciting updates are coming soon! 🚀

Marketplace | Build your shop | News

🚫 User Blocking

You can now manage access to your store directly from the bot chat:

/ban <telegram_id> — block a user
/unban <telegram_id> — unblock a user

Blocked users won’t be able to place orders or contact store support via the bot. Full control is in your hands!

Marketplace | Build your shop | News

🌎 Set Your Coverage Area

Nobody likes confusion at checkout - especially your customers.

With the Coverage Area feature in ShopsBuilder, your shop will:
✅ Buyers from unsupported countries see a warning
✅ Your shop stays hidden where you don’t deliver
✅ Global access for digital products or services

Head to your shop settings → Coverage Area to set it up in seconds.

Marketplace | Build your shop | News

😱 Regex?! 😱Sounds scary, but it’s actually simple!

Sometimes you want buyers to enter data in a specific format - like exactly 10 digits or a date.

Example:

^\d{10}$ → exactly 10 digits

😮 Don’t worry, you don’t need to understand it!

We’ve added ready-made examples for you.
Need something custom? Use the 👉 regex generator or ask any AI to create the pattern.

Go to: Store Settings → Shipping & Logistics → Request extra information

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🔗 External Link for Products

You can now add a button to your product that links to an external website - for example, a product page on a marketplace, a landing page, or your own website.

Buyers will see the button directly on the product card and can quickly proceed to purchase outside of Telegram. This feature can complement in-app purchases or be used to fully redirect the customer.

Why is this useful?
You retain your Telegram audience while gaining the ability to follow up and maintain control over your sales funnel - even if the purchase happens off-platform.

To enable it, go to Store Settings → Premium → External Links. Each product will now include a new property: "Product External Links".

👉 Build your shop | News