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⭐️ Just Interview #3: Ohuenko

Just News continues the tradition of first-ever public appearances by some of the most notable figures on Telegram. Today, we're lifting the veil on the person behind many of the platform’s visual creations.

➡️Meet @Ohuenko — art director, artist, visionary, and just a fascinating individual.

Before we begin, a special bonus for Ohuenko’s Russian-speaking audience: a full Russian version of this interview is available as well.

• Tell us about your way: how have you started as an artist? Was it love at first sight, or did you try other things and ultimately choose art?

Ever since I was a child, I’ve been into creativity. I'd sketch in pen in my school notebooks and draw color portraits at university. Things really changed when a friend of mine, a web programmer, introduced me to a web site with contests for freelance designers. One of my first big wins happened — creating a mascot for VK that guided new users through the platform. In my life I also experimented with poetry, short films, even writing a book — but drawing always kept pulling me back in. From a hobby it became my full-time job.

• Could you describe what your work looks like on a day-to-day basis, and how you approach the creative side of it?

I spend most of my day staring at colorful animated visuals and aiming to make them look cooler. But the real value is working with the most talented people I've ever met. My main everyday goal is to find balance: to avoid perfectionism that burns everyone around including yourself out, while still constantly leveling up the skills and strength.

The Creative Process:

• What inspires you creatively — both within and outside of digital platforms?

Anything genuinely well-made inspires me — games, films, paintings, design. Observation of visual languages helps me create work that feels fresh and relevant. After all, we all appreciate nostalgia and hidden references.

• Tell us more about your artwork process approach: do you ever do sketches on paper, or draw straight away digitally? Do you use AI tools and what do you think of them?

I used to make collages with photo references, build 3D models, even shoot my friend posing to trace over the photos later. Now AI has become a core part of the visualization process. I think, whatever you're at, AI will eventually outperform you at almost everything, both in digital and physical worlds. You'll become useless. Or just a battery in the Matrix. At this point, creating things will only make sense if you genuinely love and enjoy the process itself.

More 🔽

Gifts & Stickers:

• Which gift collection is your favorite, and why? And conversely, have there been any that you didn't feel fully satisfied with?

Never underestimate the power of the little 15 Stars teddy bear gift 🎁 — that’s my favorite. Just look at it evolving through different versions (🎁🎁🎁🎁🎁🎁)

Creating gifts and their models is like trying to release a music album with nothing but hit songs. Starting with simple sketches, we eventually came across technical limits — almost no one knows, there is a tight 64KB file-size restriction, so there is a lot to do with optimization. Still, I can clearly see how much the quality has grown from the early drops to the latest ones.

All in all, we've made quite a splash with Telegram gifts. Only recently have we managed to catch our breath and are picking up speed again. Currently, in addition to the 50 key authors, we've selected another 50 talented new candidates, who are now undergoing a test assignment.

• How do you see the direction of stickers evolving on Telegram?

To me, stickers already feel a bit like relics from another era. They were always a short-term entertainment — people constantly needed fresh packs to stay interested.

Gifts feel more exciting to me because they feel like a way to please people you care about. And we’re ready for new formats to show people more of our creativity skills.

• You work a lot with independent artists and designers on Telegram. Do you ever have strong disagreements with them when it comes to the art concepts? Is there any "red flag" for you, something you would never accept?

At this point, our team is a “closed circle”. Nobody’s trying to prove anything anymore — we already trust and know each other well. The work is public, so people instantly notice when something was done carelessly. Mistakes are fine — we can correct them together. Lack of effort isn’t.

About @Ohuenko Community:

• You're quite a public figure online. What made you create the @Ohuenko community on Telegram? Should we watch for more insights out there?

The whole “public figure” thing mostly happened by accident. The channel was originally created just to archive my artworks, but the real phenomenon here is @OHUENKOchat ✨. For the whole 2025 it was in the Top 10 for sure. What started as a small community somehow turned into a chaotic social experiment, which at some point felt like almost my second job.

At its peak, the chat gave me everything from pure euphoria to a total burnout. Sometimes I wanted to delete it all — other times it felt genuinely legendary. As for insights… maybe a little teasing here and there. But I’ve learned it’s usually better to talk less and let the work speak for itself.

I truly appreciate everyone actively involved, with special thanks going to my moderation team that has become like a new family to me (except Herman, sorry bro). Without you all guys there’d have been no "iconic Pepe takeover game 🎁", no surprise visit from Gunwest, and no chance for me to meet all the fascinating new people out there. Let’s keep on having fun together.

• You've probably had some wild post ideas. What's the craziest one you've got so far?

The chat became a testing ground for a lot of weird ideas and formats that later spread much further. But the craziest ideas are still sitting unreleased somewhere in my head. Give me enough free time and we’ll make it happen.

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